The future of fashion is circular—and it's just launched in Australia.
At Circular Clothing Co. we set out to build more than just an online consignment store. We’re building a movement. One that makes it easy (and exciting) to shop and sell secondhand fashion—without sacrificing style, convenience, or values.
Because let’s be honest: fast fashion is no longer in fashion.
Why We Created Circular Clothing Co.
We started Circular Clothing Co. with a bold idea—to change how we think about fashion. Too many clothes are worn once, forgotten, and thrown away. The rise of fast fashion has created a culture of excess and waste that’s damaging our planet and our future.
In Australia alone, over 800,000 tonnes of textiles are discarded every year (Planet Ark, 2024). Globally, the fashion industry is responsible for 10% of carbon emissions and produces over 92 million tonnes of textile waste annually.
It’s clear we need a better way forward.
The Shift from Thrifting to a Fashion Movement
Secondhand is no longer niche—it’s a fashion movement in its own right. But until now, the resale experience hasn’t always reflected that. Buying secondhand often means sifting through overwhelming thrift racks or scrolling endlessly on uncurated marketplaces.
Selling your clothes? Even harder. Between photographing, pricing, listing, messaging, and posting, it’s no wonder so many quality pieces end up sitting in closets—or worse, in landfill.
Circular Clothing Co. changes that.
A Streamlined Experience for Sellers & Shoppers
For sellers, we make it easy. Order a Clean Out Kit, pack up your pre-loved pieces, and drop them off. We’ll take care of everything—from pricing and photography to listing and promotion. No meetups. No marketplace burnout.
For shoppers, we offer a curated space full of pre-loved designer pieces, vintage gems, and trend-forward fashion—all in one place. With 3500+ styles already live and growing fast, we’re helping conscious consumers find what they love, without the guilt of fast fashion.
Built for Changing Consumer Behaviour
Circular Clothing Co. is designed for a new generation of shoppers—digital-first, sustainability-focused, and driven by individuality.
Our Gen Z buyers are fashion-lovers who want to stay on trend without contributing to the problem. Our millennial sellers are decluttering their wardrobes, busy with new life chapters, and looking for an easier way to pass on their pieces.
They both care about impact—and we do too.
Shopping Sustainably Has Never Looked Better
Australians buy an average of 56 new items of clothing per year (ABC News, 2025). That number doesn’t just reflect demand—it reflects opportunity. Every piece bought secondhand instead of new is a chance to reduce waste, cut emissions, and extend the life of quality fashion.
At Circular Clothing Co. we believe fashion shouldn’t come at the cost of the environment. That’s why we’re rethinking resale from the ground up—offering a fresh, modern way to take part in the circular economy.
From timeless staples to bold statement pieces, we’re building a future where fashion has no waste—and every piece has a story to tell.
Circular Clothing Co. is now live.
Let’s make secondhand the first choice. ♻️
