Picture this: a fashion industry where clothes don’t just get tossed out - they keep going, round and round, with purpose.
A circular economy where nothing ends up in landfill. Sounds good, right?
But circular fashion isn’t just recycling. It’s bigger than that.
It’s about designing, producing, and consuming fashion in a way that considers the entire lifecycle of a garment. Instead of ‘wear and discard,’ it’s about reuse, repurpose, and regenerate - keeping clothing in circulation for as long as possible.
Beyond Trends, Beyond Waste
"It's a movement to rethink how we create, use, and dispose of fashion. Out with the old, in with the… well, still old, but cooler. Circular fashion shifts the focus from fast-fashion trends to sustainable fashion solutions that live on."
– Alon, Founder of CIRCULAR CLOTHING CO.
Not convinced? Think circular fashion means rummaging through outdated, worn-out styles? Think again. It’s about making smarter choices - from how we design clothes to what happens when we're done with them.
The goal? Minimise waste. Maximise value.
Fast Fashion vs. Circular Fashion
Fast fashion is like a bad habit - quick, cheap, and harmful in the long run. A short-term thrill that leads to massive waste, pollution, and exploitation.
Circular fashion? That’s conscious, quality-driven, and built to last.
Fast fashion is the quick fix. Circular fashion is the long game.
The difference? Lifespan.
Where fast fashion churns out low-quality pieces that barely last a season, circular business models focus on durability, resale, and reuse—so fashion lives on.
Turning the Unloved into Preloved
Imagine if your clothes had nine lives.
Instead of seeing an item as ‘done’ once you’re over it, think: who else could love this next?
A report by the Australian Fashion Council found that Aussies buy around 56 new clothing items a year, yet over 220,000 tonnes of clothing end up in landfill annually.
According to the Ellen MacArthur Foundation, the fashion industry loses $460 billion annually due to discarded clothing, with only 12% of textiles being recycled into new garments.
That’s a problem we can fix—together.
The Lifecycle of a Garment
A piece of clothing starts its journey long before it lands in your wardrobe. It’s grown, spun, dyed, stitched - sometimes by hand, sometimes in high-tech labs.
“At CIRCULAR CLOTHING CO., we focus on where garments end up and how we can extend their lifespan - because too many clothes are discarded while they still have so much to give." – Alon, Founder of CIRCULAR CLOTHING CO.
Clothes aren’t meant for one-time wear. Through reuse, repair, and resale, we can keep them in rotation for longer.
And when a garment is truly beyond saving? Recycling and upcycling give it another shot. But right now, only 7% of discarded textiles get recycled - the rest sits in landfill for centuries.
Why Circular Fashion Matters
The Environmental Benefits of Circular Fashion
✅ Less waste in landfill – Keeping clothes in circulation means less textile waste piling up.
✅ Lower environmental impact – The fashion industry is on track to use over 26% of the global carbon budget by 2050. Circular practices slow that down.
✅ Sustainable materials – Reusing textiles saves water, cuts CO2 emissions, and reduces pollution.
The Social & Ethical Impact
✅ Fair & ethical choices – Circular fashion isn’t just good for the planet—it supports better working conditions and fair pay in the industry.
✅ Consumer power – Every choice you make—where you shop, what you buy, how you discard—shapes the industry’s future.
How to Make Circular Fashion Your Everyday
We get it—‘going circular’ can feel overwhelming. But every small action adds up. Here’s where you can start:
🔄 Shop Smart – Buy less, choose quality, and make it last.
♻️ Resell & Donate – Your old faves don’t have to go to waste. Sell or donate through CIRCULAR CLOTHING CO.
🛍️ Buy Preloved – Give existing garments a second life (and save cash while you're at it).
🧵 Repair & Upcycle – A rip doesn’t mean retirement. Patches, embroidery, or a quick stitch keep clothes going strong.
🚀 Join the Circular Movement – Order a Clean Out Kit and send in your unworn clothes. We’ll take care of the rest.
Circular Clothing Co.'s Clean Out Kit
Not sure where to start? Our Clean Out Kit makes it easy. Pack up the clothes you’re done with, send them our way, and earn cash or credits towards your next preloved find.
Sustainable fashion made simple.
The Future is Circular
Circular fashion isn’t just a trend - it’s a necessary shift towards a more sustainable future.
Ready to make an impact? Find your next preloved piece today.
